🚀 We’re Not Just Building a CRM. We’re Fixing the Way Agencies Work.

Consultant using a futuristic dashboard with AI-powered tools for leads, contracts, and tasks.

🧠 The Backstory

We have partnered with ITW Universe—one of India’s largest Sports, Entertainment, and Media consulting firms, known for orchestrating high-stakes campaigns across sports, influencers, and branded content.

With clients ranging from cricketing giants to Fortune 500 brands, ITW operates in a world where speed, precision, and scale are non-negotiable. But behind all the showbiz-level marketing lies a less glamorous reality: scattered tools, siloed data, and too much time lost in the back-and-forth.

That’s where we come in.
We’re building the business management system that powers ITW’s future—and by extension, the future of agencies like it. A centralized brain for their operations, campaigns, relationships, and decisions.

This isn’t just a CRM. It’s the operating system for modern consulting firms.

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🧩 Why This Product Needs to Exist

We’re building this product because the current way businesses like ITW manage their day-to-day operations is inefficient.

The problem isn’t the lack of tools. It is the tools that don’t talk to each other.

Sales logs live in spreadsheets. Customer histories are buried in WhatsApp threads. Operations sit in siloed dashboards. And leadership plays detective just to answer a simple question:

“What’s actually happening in the business today?”

That’s the real pain. Not just inefficiency, but blindness.

We’re solving this by creating a single, integrated system of record—a platform that pulls together operations, customer touchpoints, internal workflows, and insights in one seamless place.

But we’re not stopping at visibility.
This system is built for velocity, not just to monitor what’s going on, but to act on it.
What starts as a CRM becomes a business backbone, one that enables every team, from sales to support to leadership, to move from reactive firefighting to proactive scaling.

“A product’s worth isn’t in what it promises—it’s in what people reach for without being told. If it’s not solving pain daily, it’s just a wallpaper.”
Arjun Shetty, Co-founder

🔧 Friction Points We Had to Fix

Sales Reps Clashing: Without clear brand ownership, reps overlapped, damaging credibility.
Lost Conversations: Important context was scattered across tools, leading to confusion and repetition.
Inventory Chaos: Assigning thousands of brands manually took hours each week.
Overloaded Access Controls: Managing 16+ roles with layered visibility broke most off-the-shelf CRMs.

🎨 How We Designed Around Real Workflows

We embedded ourselves inside ITW’s actual working processes, sitting with teams, observing their tools, and seeing what slowed them down.
Our goal: make the CRM feel invisible—like second nature.

Salespeople get a focused view: only the brands they need to act on.
Inventory Managers use automated workflows to skip repetitive assignments.

Team Owners get a strategic view—real insights without extra digging.

✨ Crafting the Experience

We focused on empathy, not just aesthetics.

Card-based Navigation: Inspired by tactile, real-world interactions, allowing rapid and intuitive access to brand details.
Purpose-driven Dark Mode: Selected specifically to reduce eye fatigue during prolonged sessions.
Frosted Glass Aesthetic: Providing visual depth without distraction, subtly enhancing the sense of professionalism and calm.

Gesture-based Assignments: Swipe gestures for quick and natural interactions, reducing the cognitive burden of repetitive tasks.

⚙️ Under the Hood: Our Tech Choices

Choosing technology wasn’t merely a checklist—it was strategic, driven by ITW’s need for speed, scalability, and stability:

Frontend Technologies:
- Next.js: Accelerated loading and real-time interactivity for dynamic sales processes.
- React Native: Unified app experiences across all platforms, delivering seamless cross-device functionality.
- Tailwind CSS: Enabled rapid, consistent UI development and easy scalability.
Backend Infrastructure:
- Node.js: Facilitated real-time performance and responsive interactions.
- MySQL: Chosen for secure, reliable, and efficient data management.
- Virtual Machines: Allowed precise control and optimization for security and high performance.
Real-time Communication:
- AWS Lambda and WebSockets: Ensured instant data syncing, critical for dynamic sales scenarios where every second counts.
Continuous Deployment & Monitoring:
- GitHub Actions: Automated continuous integration and deployment for rapid iterations.
- ELK Stack: Centralized logging provided immediate insights, enabling proactive issue resolution.
- Zabbix: Real-time system monitoring ensured stability and reliability, safeguarding continuous productivity.

“When your system grows fast, you don’t patch later—you build it strong from day one.”
Thammaiah, Backend Developer

📱 Built for Web, Mobile, and Tablets

Ensuring seamless operation across multiple platforms wasn’t optional—it was mission-critical. Each iteration underwent rigorous testing across web, mobile, and tablet environments. Our comprehensive QA process included:

Testing across so many platforms wasn’t simple. 16 role combinations, dozens of devices, constant weekly updates—it wasn’t a checklist, it was a full operation. So we leaned on a comprehensive QA process:
✅ Testing across BrowserStack and real devices.
✅ Automating key non-changeable flows.
✅ Weekly regression sweeps.
✅ Real-world, messy scenario simulations.

🚀 What’s Coming Next

AI-driven lead prioritization
Smarter brand-inventory matching automation
Role-based control extensions for more departments

“Scalability wasn’t optional—we built this CRM to grow with ITW.”
Mugesh, CTO

📈 Our Long-Term Vision

We’re using ITW Universe as our anchor client—not just to validate features, but to battle-test the future.

What started as a CRM is evolving into a full-fledged business management software purpose-built for fast-moving, multi-stakeholder service businesses.
Every workflow we optimize, every dashboard we refine, and every insight we unlock with ITW becomes a building block for a product that can serve hundreds of similar organizations across industries. This is not a one-off tool.
It’s a blueprint for the next generation of business software.

🛣️ The Roadmap

Step 1: Build a business management software that helps a business streamline operations, increase productivity, and create a system of record capturing every customer interaction for smarter decisions.

Step 2: Use AI to rethink old workflows—creating Wingmen and Co-Pilots for every role, able to pull from unstructured system data and turn insights into action.

Step 3: World Domination.
Once we’ve redefined how businesses operate, we’ll launch a generative SaaS product that takes all our code, context, and learning to instantly craft personalized business solutions from simple prompts.

And we’re not just betting on one company—we’re building for a $500 billion global business management software market (2024 estimate) that’s ripe for reinvention.

We’re not just building software.
We’re rewriting how businesses operate.

🌟 Come Build With Us

If solving real business problems excites you, and you love making things work better for people who move fast— We’d love to have you on board.

📌 Apply Here – Let’s build the future together. 🚀